Very few marketing campaigns are able to create something completely new or unique when it comes to product branding or sales increases. For the most part, marketing campaigns focus on taking an existing technology, idea or resource and implementing it in a way that is unexpected or exciting. For companies or business that do not have the economic resources to engage in a brute force marketing campaign, creatively applying existing techniques is often the only available way in which to stay competitive. Though an extremely old technology, when applied correctly, screen printing can be the perfect way to infuse any business with a jolt of market power for a relatively low cost. Below are three ideas that can be readily applied to virtually any potential business.

1. Creative T-shirt slogans. While most companies have a generic line of clothing products designed to promote their business, or to function as an impromptu company uniform, these articles of clothing, more often then not, when applied outside of the business place, serve as work clothes or rags for the average consumer. The trick to using clothing as a successful marketing tool is remembering that clothing slogans and brand logos do not necessarily have to have anything to do with the product in question in order to be successful. Whether or not the slogan or image is related to the product line is irrelevant as long as the image or slogan stick with the consumer long enough for them to seek additional information about the company. Often times, abstract and irrelevant material works better than a direct approach.

2. In light of current ecological and environmental concerns, many consumers are seeking an alternative to traditional paper and plastic based grocery bags when shopping, or storing their lunch or other goods. These bags are being replaced by conscientious consumers with reusable cloth shopping bags, which, coincidentally, are the perfect medium for a screen printed logo or product brand. Customers using these items will be constantly reminded of the product line and quality of the associated company. They also offer additional exposure to random consumers resulting in high dispersal, low yield customer leads and revenue increases.

3. Screen printing companies can offer numerous services provided by other companies, at a fraction of the cost. One such service is the custom paints jobs many companies are currently employing as roving advertising campaigns. Through the use of car wraps and decals, a printing company can turn a basic company vehicle into a mobile billboard. Again, acting outside of convention with regards to design and branding can often yield the greatest results.