It seems that the concept of branding and brand asset management have become the buzzwords of the era, but the truth is, with the evolution of the Internet, and growth of the so-called "social media," if you aren't trying to build a web presence, you are missing out on one of the most important marketing tool in existence today.
If you are reading this, chances are good that you either have a website and you are trying to improve it, or you don't have a website, and you are trying to build one. Either way, you are probably experiencing a lot of anxiety over the complexity of the task as well as the cost and eventually what the benefits of it will be.
Regardless of your concerns, rest assured that today there are many web-based turn-key services available where you pay a small monthly fee and software programs are provided that practically design a site for you.
The most important concern you should have is why you are creating your web presence, whether on your own website or on sites such as Facebook, what your target market wants from it, and how you can spread your personal brand. What follows are five steps to building a brand asset management system online.
1. Make everything match your name and/or that of your company. If you wanted to find Ford online, wouldn't the first thing you tried be http://www.ford.com? There's a good reason. It's logical. Chances are good that your customers and clients will try to do the same thing when they try to find you.
2. Promote your brand offline. Regardless of the means you use to promote yourself and your business, include your web address.
3. Use good SEO. More online consumers find what they're looking for via a web search than any other means. But with 2.5 billion current web pages, and more than seven million being used every day, searching has become a matter of wading through thousands of results. SEO is a tool that is used to optimize your chances of being among the top results that a search engine finds and presents to users.
4. Use good PR. Let the print and online publications in your field know about your site. Trade periodicals often publish reviews of good sites by professionals in their field of coverage. Further, every other site you use such as Facebook should also refer to your main website.
5. Online directories. You can often submit your site to directories for free, or there might be a nominal fee. But it's worth it. Also, here's a stunning fact: in searches for some of the main professional services, many of the top search results aren't individual websites, but directories.
The most important thing to remember when promoting your brand and bringing about managing that brand is to make your brand reflect your personal brand the same way all of your documentation does. After all, when your business reflects a professional appearance, you will too, and the public will respond in like manner to it.
By Jamie Simpson
If you are reading this, chances are good that you either have a website and you are trying to improve it, or you don't have a website, and you are trying to build one. Either way, you are probably experiencing a lot of anxiety over the complexity of the task as well as the cost and eventually what the benefits of it will be.
Regardless of your concerns, rest assured that today there are many web-based turn-key services available where you pay a small monthly fee and software programs are provided that practically design a site for you.
The most important concern you should have is why you are creating your web presence, whether on your own website or on sites such as Facebook, what your target market wants from it, and how you can spread your personal brand. What follows are five steps to building a brand asset management system online.
1. Make everything match your name and/or that of your company. If you wanted to find Ford online, wouldn't the first thing you tried be http://www.ford.com? There's a good reason. It's logical. Chances are good that your customers and clients will try to do the same thing when they try to find you.
2. Promote your brand offline. Regardless of the means you use to promote yourself and your business, include your web address.
3. Use good SEO. More online consumers find what they're looking for via a web search than any other means. But with 2.5 billion current web pages, and more than seven million being used every day, searching has become a matter of wading through thousands of results. SEO is a tool that is used to optimize your chances of being among the top results that a search engine finds and presents to users.
4. Use good PR. Let the print and online publications in your field know about your site. Trade periodicals often publish reviews of good sites by professionals in their field of coverage. Further, every other site you use such as Facebook should also refer to your main website.
5. Online directories. You can often submit your site to directories for free, or there might be a nominal fee. But it's worth it. Also, here's a stunning fact: in searches for some of the main professional services, many of the top search results aren't individual websites, but directories.
The most important thing to remember when promoting your brand and bringing about managing that brand is to make your brand reflect your personal brand the same way all of your documentation does. After all, when your business reflects a professional appearance, you will too, and the public will respond in like manner to it.
By Jamie Simpson
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