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Branded Flash Drives

Custom branded USB drives are drives that are used as promotional items for businesses and organizations. They typically have the company or organization logo imprinted on the outside of the drive and may include some preloaded marketing or informational content on the drive itself. Imprinting is done by means of a one to 4 color silk screen with full color available.

There are many opportunities for using branded drives. One such non-corporate scenario is by college admissions officers who give out customized flash drives at college fairs and while visiting high schools. The sides of the drive can have the college's colors and logos imprinted on them and a custom interface can be designed such that the drive automatically opens when it is plugged into the computer. At this point, the student can view videos, pictures, documents and other information about the college, whose presentation might be more effective and long-lasting for the students.

Another way that branded drives can be used is for fund-raising for your school or organization. Many non-profit groups such as school groups, churches, sports organizations for youth and parent-teacher organizations can use USB drives as a fund-raising program. You can customize flash drives with your school's or organization's logo in vibrant colors in either metal or plastic and offer them in various sizes for different prices. Create order forms with the options for flash drive size and color and promote them as you would do with any other fund-raising item. When your efforts are done, you can then send in your order, receive your drives and deliver them to your contributors. They will then have a useful tool to assist with their technological needs.

USB drives can be used as souvenirs for sale at museums. As most museums do not allow flash photography to be taken of the exhibits inside the museums, professional quality photographs can be taken of the exhibits and included on the flash drive units. The flash drives can also be filled with additional information and background related to the exhibits, a history of the respective museum, a schedule of hours and admission prices, a listing of future exhibits and a video tour of the museum if the flash drive is large enough. These can be purchased and given to friends as a means to encourage others to visit the visit the various museums or as a remembrance of the visit.

Custom USB drives can also be given to customers as an incentive to providing feedback on products, customer service and the like. Instead of offering a large prize that only a few people can win, limit the survey to a select few customers so their chances of winning a flash drive are increased. Provide the URL of a website on a customer receipt where the customer can go to answer a few simple but direct questions. Managers will be happy with the feedback they receive and customers will be happy with the flash drives they win.

These are but a few ways that branded USB drives can be used for a range of promotional activities.

By James R Thomas

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