So, you have a business card? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. In this 20th century business world, even a mom-n-pop shop needs a business card and a logo to survive—today these are the bare necessities for any business.
Now, having business card is not good enough, the question is how good is your business card? Is it getting the desired business for you? Or in other words, are you able to use your business card to its full potential?
We must realize a business card is not just a piece of paper or a small card stock with your contact information. When you hand over your business card to a client, you expect him to contact you for your product or service, but have you ever thought, why should he contact you and not your competitor, if he has both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you.
a) You can add a tag line to your business card that speaks about your USP.
b) You can offer a discount to people purchasing your products if they present your business card while purchasing.
At the same time, when they come to return you those survey cards, don’t forget to give them a new business card without any survey.
(This serves two purposes, you get a client base to inform about your new products and services at the same time your prospective customers became aware of your web presence)
c) Give your business cards to all your first time customers and promise them a discount on repurchase – this can be highly effective to increase your customer loyalty.
You must also understand that when I say that your business card should get you more business I don’t want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. If you can keep in mind, all these factors while designing your business card and then use it effectively, be assured, you have just employed one of the most effective sales agent for your company.
Business Card Design Tips
Often, your business card is the only item left with a potential client or business partner. After a conference, meeting or display of your products, you are likely to meet dozens of people and leave your business card with them. It is essential that the business card design is complex and complete. When you are having your business card designed, aim for an image and a “feel” that best represents you and your company. Do not go for a flashy business card design if you are working in the financial field as this might give a feeling of sloppiness and insecurity to your clients.
Adapt the business card design to your clients
It is not important that you like your business card – but it is very important that your business partners and clients like it. One useful trick is to print out a few dozen business cards and give them out to potential prospects and conduct an “on the spot” interview about them. Gather their opinions and make any necessary changes to improve your business card design.
Business card printing
If a professional graphic design company created your business card, you can rest assured that they also followed all the necessary guidelines to make the business card printing process a good one. Many advertising and creation agencies also offer business card printing, either with their own printers or by using a dedicated printer’s services to do it. Quite often, a graphic design company will offer you a package for your card: both the design and the business card printing.
Costs of business card printing
Because there are many design and print packages and a variety of prices for business card printing, we will not stop to analyze actual costs.
• Black and white business card printing is the cheapest, but do try to print on high quality paper, or the business cards will look unprofessional.
• Full color business card printing is more expensive, but can also produce some great visual results.
• The larger your order, the cheaper you get with the individual business card printing cost.
Now, having business card is not good enough, the question is how good is your business card? Is it getting the desired business for you? Or in other words, are you able to use your business card to its full potential?
We must realize a business card is not just a piece of paper or a small card stock with your contact information. When you hand over your business card to a client, you expect him to contact you for your product or service, but have you ever thought, why should he contact you and not your competitor, if he has both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you.
a) You can add a tag line to your business card that speaks about your USP.
b) You can offer a discount to people purchasing your products if they present your business card while purchasing.
At the same time, when they come to return you those survey cards, don’t forget to give them a new business card without any survey.
(This serves two purposes, you get a client base to inform about your new products and services at the same time your prospective customers became aware of your web presence)
c) Give your business cards to all your first time customers and promise them a discount on repurchase – this can be highly effective to increase your customer loyalty.
You must also understand that when I say that your business card should get you more business I don’t want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. If you can keep in mind, all these factors while designing your business card and then use it effectively, be assured, you have just employed one of the most effective sales agent for your company.
Business Card Design Tips
Often, your business card is the only item left with a potential client or business partner. After a conference, meeting or display of your products, you are likely to meet dozens of people and leave your business card with them. It is essential that the business card design is complex and complete. When you are having your business card designed, aim for an image and a “feel” that best represents you and your company. Do not go for a flashy business card design if you are working in the financial field as this might give a feeling of sloppiness and insecurity to your clients.
Adapt the business card design to your clients
It is not important that you like your business card – but it is very important that your business partners and clients like it. One useful trick is to print out a few dozen business cards and give them out to potential prospects and conduct an “on the spot” interview about them. Gather their opinions and make any necessary changes to improve your business card design.
Business card printing
If a professional graphic design company created your business card, you can rest assured that they also followed all the necessary guidelines to make the business card printing process a good one. Many advertising and creation agencies also offer business card printing, either with their own printers or by using a dedicated printer’s services to do it. Quite often, a graphic design company will offer you a package for your card: both the design and the business card printing.
Costs of business card printing
Because there are many design and print packages and a variety of prices for business card printing, we will not stop to analyze actual costs.
• Black and white business card printing is the cheapest, but do try to print on high quality paper, or the business cards will look unprofessional.
• Full color business card printing is more expensive, but can also produce some great visual results.
• The larger your order, the cheaper you get with the individual business card printing cost.
Post a Comment