Advertising plays a very important role in any business; however, this depends on the mode of communication and strategies used. The success rate depends on how well you the message get to your target audience; mobile marketing makes an efficient communication model since you get the message across as fast as possible. Generating messages is easy and delivery is immediate, which potentially creates a higher response from your target clients.

Advertising can be costly, and businesses need lower cost ventures that add value. Mobile marketing involves a simple service charge and most businesses can negotiate better rates when there is need to send out higher volumes. Using the mobile as your campaign tool makes it more affordable and the business will always remain certain that the message got to the intended recipients. Businesses can lower advertising costs and at the same time gain a wider reach. This is an area where small enterprises can benefit most due to the low costs involved.

Unlike other advertising channels, mobile ad campaigns take a more personal approach. Messages can be customized to reach selected people. It also remains certain that your addressees will get the message since most people carry their mobiles and take time to go through their gadgets severally. Businesses do not have to work with certain possibilities that potential customers will drive past a billboard or read posters.

Mobile marketing helps businesses attract and retain customers by maintaining close relationships. Mobile communications makes it easy for companies to personalise and interact with clients, thus, creating dependability and reliability. Organisations can use mobiles for constant updates, which keeps clients informed and up to date. Customers who grow with you company remain loyal. Customers also feel confident when dealing with you given that they can reach you for queries; mobile communications also make it very easy to respond to your customers seeing as you can respond to them immediately.

Businesses can also use voice-messaging services; addressees become more comfortable know that they are dealing with humans and not just messages originated from machines. It also accommodates people of other age groups who are less receptive to text messages.

With increased technology, mobiles make it easy for organisations since they offer a wide range of advertising options. This exposes entities to a wider variety and makes then more innovative. Advertising campaigns leave a better impression when you use creativity.

In general, it is easy to measure results is easy when using mobile adverts and get prompt response from clients due to the personal nature of this form of advertising. Businesses can also benefit with the fact that most individuals share messages, which is another form of lead generation or recommendations from your loyal clientele.

By Sam Whitstone