By Casey Gollan


Every one has heard of the term “Business Coach”. Do a search at Google, msn or yahoo on the internet and you will get over a million search results. They all say they can help you and your business. But what can they do for you?

And most importantly why do you need a business coach?

Listed below are 7 reasons why you, as a business owner, may need a business coach…

1. Not making enough profits
2. Give you some direction to marketing and selling your products
3. To keep you accountable
4. To fast track your success as a business owner
5. A shoulder to bounce things off
6. Hold your hand in the step-by-step process of growing your business
7. Finding the right people for your organisation

1. Not Making Enough Profit
Have you been in business for a few years and your business is now stagnant? Are you making a profit, but going nowhere? A business coach will teach you how to turn your business around and how to take your business to the next level.

What a business coach will teach you will apply not just to one business, but to all your businesses. You can apply the principles you learn to any business you own.

2. Give You Some Direction To Marketing And Selling Your Products
You have the ideal product, but as a result of advertising and marketing nothing is happening. So do you give up? No. Hire a business coach as he is an expert and will be able to help you.

A business coach will show you how to market your product and how to find the right target market. With the right audience you can market your products and/or services correctly. Once you understand the marketing procedures, you can apply them in the future to anything you wish to sell.

3. To Keep You Accountable
A business coach will keep you accountable for your business and what you should be doing to grow you business. He will be there to guide you each step of the way, while you put what you learn into practice. He will not do it for you. You will be. What you learn can be applied to any marketing campaign, now and in the future.

4. To Fast Track Your Success As A Business Owner
Just like a talented athlete you would use a business coach to give you structure and direction to guide you through the learning process of running a business.

A business coach will put you on track and show you what to do at the right times. He is your coach, mentor, consultant and advisor. He will make you and your business, the best. A world class champion business.

5. A Shoulder To Bounce Things Off
It can be lonely running your own business. You need someone that can answer your questions on all parts of your business and can help you bounce ideas and give you instructions and can look outside the square and give you a different perspective.

A business coach is like a silent partner. A partner who has a financial interest in the business, but you get to keep the rewards.

6. Hold Your Hand In The Step-By-Step Process Of Growing Your Business
Sometimes in business, you get to the point where you are a bit unsure of what to do next. You feel like you want to hit your head against a brick wall.

A business coach will give you the guidance and steps, on what is coming up and how you need to prepare things and what you need to do when you are doing it so that it can be more comfortable for you. A business coach is like a guardian angel. He is there for you every step of the way guiding you with a helping hand.

7. Finding The Right People For Your Organisation
A business coach will help you find the right people for you and your business. He will let you know the secrets of the correct way to recruit and how to attract the right people. You can use a recruitment agency, but they will hire the person they think would be suitable. And generally, they are not ideal.

A business coach will help you find the ideal person.

By Casey Gollan


Are you a small business owner ready to take your business to the next level? Would you like to increase your turnover? Would you like to go on holidays more often and know that your business is in good hands? Would you like to spend more time on the business rather than in it? If you answered yes to the above, Business Coaching is the answer.

So what does a business coach do? Here are 7 things a good business coach will do for you…

1. Teach you how to become a better business person.
2. Increase your business turnover.
3. Help you employ the right people for your business.
4. Systematise your business so that it can run without you being there.
5. Proven marketing and advertising skills to bring in a constant source of revenue.
6. Help you free up your time so that you can do what you enjoy.
7. How to keep your wealth.

1. Teach You How To Become A Better Business Person

A good business coach will help you become a better business person by showing you the right way of doing things. He will help you break old habits and create new ways of running your business successfully. He will not do things for you. You will. He will be there to guide and nurture you, so that you can successfully learn how to grow your business.

2. Increase Your Business Profit

Do you know what your hourly, daily, weekly or monthly breakeven point is? Are you working with your bookkeeper/accountant, or are they just giving you your final figures? Do you know how they came up with these figures?

You would be surprised at how many business owners do not know their financials. A good business coach will teach you how and where you need to increase sales and how and where to decrease costs. He will provide you with spreadsheets, etc to help you keep track of your business and watch your business grow.

3. Help You Employ The Right People For Your Business

Are your employees loyal to you? Do they enjoy their ‘job’ and do you enjoy working with them? Do you have concerns about them at all? Like most business owners you will have answered yes.

A business coach will help you recruit the right people for you and your business. He will let you know the secrets of the trade. You can hire the right person, without spending too much money or time using recruitment agencies, who hire the person they think, would be suitable. And generally they are not ideal.

4. Systematise Your Business So That It Can Run Without You Being There

If your number one salesperson or a key member of your admin team left today, what would you do? Most business owners would panic. But a business coach would show you how to systematise your business so if that ever happened you would be in complete control and know things will run smoothly, even if they are no longer there, and without you having to be there. He will show you the correct way of systematising your business and how to find the right person for you.

5. Proven marketing and advertising skills to bring in a constant source of revenue

Do you know who your target market is? Do you know the quick and easy way to get contact information from your leads, without realising how simple it is? Do you know how to get leads onto your web site? A business coach will show you how to get targeted leads, get information from them and keep them as long term loyal customers.

A business coach will also show you the correct way to write your ads and where to place them. He will show you the correct methods for all forms of media – online or off line.

6. Help You Free Up Your Time So That You Can Do What You Enjoy

Would you like to take more than 1 holiday a year and for as long as you want? Would you like to pay cash? Or perhaps you would like to spend more time with your family and watch your children grow up, with you, rather than suddenly realising, how quickly they have grown?

A business coach will help you. He will help you run your business so that you have the option of whether you want to be there or not. You take control and decide if and when you want to work.

7. Show You Safe, Proven ‘Short Cuts’

Business is simple, people complicate it!

There’s many paths you can take in business to be successful. A good business coach will explain many paths that you can take, and you can choose the ones that are right for you.

This will cut down on the time and money that you could possibly waste by learning from ‘trial and error’